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IRI February 20, 2011 Summary

March 21, 2011

February Sales Show Continued Growth

Candy and gum sales performed better this year in February than in the past two years. The  four week period ending February 20, 2011 was up 3.7 percent in FDMx according the SymphonyIRI Group.

As seen in the past, when Valentine's Day falls on a weekday it often has a positive impact on candy sales since consumers tend not to make it a  weekend event; the past two Valentine's Day holidays fell on the weekend. This year with the holiday on a Monday, it appeared that shoppers were more inclined to make it a smaller event which included buying more candy as gifts.

For the most recent fifty-two week period, FDMx dollar sales of confectionery products have grown even more than the past four weeks at a 4.1 percent rate. Chocolate sales trump the other candy categories having increased 5.6% over the past year while gum sales grew 2.5 percent and non-chocolate sales inched up 2.1 percent. In channel sales for the fifty-two week period, supermarket lead with a 4.7 percent increase; drug stores were up 3.3 percent and FDM including Wal-Mart posted a modest 1.5 percent increase.

February 20, 2011 Retail Sales Summary
$ Sales Percent Change vs. Year Ago(Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+3.7%

+4.0%

+4.1%

Food

+3.8%

+3.9%

+4.7%

Drug

+3.9%

+5.4%

+3.3%

FDM + Wal-Mart

NA

+0.6%

+1.5%

Convenience

+2.2%

+1.8%

+3.6%

 * Wal-Mart is projected from IRI household panel data

NCA Members and Trade Customers: 
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