June 14, 2011
Strong May Sales Are An Encouraging Indicator For Continued Summer Growth
The latest 52 week performance demonstrates solid overall dollar sales growth in FDMx with total confectionery sales up 4.3 percent according to the May 15, 2011 SymphonyIRI Group report.
Leading growth channels are drug stores and supermarkets with dollar sales up 4.5 percent and 4.3 precent respectively. While c-stores continue to grow, the current rate of 2.5 percent has slowed slightly versus previous periods. Unit sales are confirming real growth trends with FDMx increasing 3.5 percent, drug up 4.3 percent, supermarkets inching up 2.6 percent, and c-stores gaining a slight 0.8 percent. Chocolate continues to lead all dollar sales growth with 5.9 percent gains in FDMx, 7.2 percent in drug, and 6.8 percent in c-stores.
It's important to note on the chart below that the later Easter period is showing an overstatement of year on year performance for latest four weeks. Easter in 2011 fell late on April 27th vs. April 4th in 2010.
May 15, 2011 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
FDM + Wal-Mart
Early insights for Easter have results up for all confectionery segments for 6 weeks preceding Easter ending April 27 2011 vs. 6 weeks preceding Easter ending April 4, 2010. In the coming weeks the NCA will publish a comprehensive Easter recap outlining performance and key performance drivers.
NCA Members and Trade Customers:
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