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IRI July 10, 2011 Summary

August 4, 2011

Despite continued uncertainty in the economy, U.S. Confectionery Sales continue outpacing total store sales 

During the latest 52 weeks ending July 10, 2011, U.S. Confectionery sales at FDMxW continue to grow at a pace of 4.2 percent and are outpacing FDMx overall store sales at of 1.9 percent according to Symphony IRI.   These gains for candy and gum are consistent across all major U.S. regions.  While unit sales for candy and gum at FDMx are growing at a slightly slower pace of 2.8 percent they too are significantly outpacing total store unit sales growth of about one half of one percent.   

The drug channel continues to lead the pack up 4.9 precent and is accelerating with latest four weeks up 7 percent.  Annual confectionery sales for grocery are up +4 percent, and Mass +3.5 percent.  Convenience store sales are growing at a of 2.7 percent for the latest 52 weeks with recent four weeks growth trends nearly double that rate at a 5.1 percent.  Chocolate is the key growth driver with sales up 6 percent at FDMx and is experiencing similar trends across all channels.  Unit sales for Chocolate continue to grow at an impressive 5.6 percent rate.   FDMx sales for non-chocolate are up 2.5 percent with gum up 0.6 percent.  Units for non-chocolate are up 0.4 percent - that is constant with FDMx total store trends. 

July 10, 2011 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

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