December 2, 2011
Confectionery sales begin to be impacted by cost inflation
Candy & gum sales for the four weeks prior to Halloween ending October 30th slipped down three percent according to SymphonyIRI Group. Lower promotional lifts resulted in incremental dollars and unit declines of nearly ten percent while everyday sales held ground yet remained flat vs. year ago. Softer sales prior to Halloween were driven by higher pricing gains averaging four percent both on the shelf and for seasonal features. With the sales reporting period ending a day before Halloween and storms which delayed or cancelled Halloween activities in the Northeast, there's much more to gleam about the 2011 Halloween story. View the complete report on the 2011 Halloween season.
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