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March 18, 2012 Seasonal Sales Summary

April 17, 2012

Inflation is Beginning to Take a Small Bite Out of 2012 Confectionery Sales


Dollar sales from the latest fifty-two weeks in food, drug and mass (less Walmart) are up 4.5% for total candy and gum, while units are off 1.4 percent according to SymphonyIRI period ending March 18th, 2012. The units drop is driven mainly by inflated pricing.  Sales gains were similar to average retail pricing gains with average prices per unit up six percent vs. year ago suggesting it is cost inflation driving growth. 

Chocolate dollar sales grew 6.1 percent while non chocolate gained 4.6 percent.  Gum continued to show softness with dollars off two percent.  Sales for the past twelve weeks are showing continued pressure with units softening still further as total candy and gum units declined 4.7 percent despite 3.5 percent dollar sales increases. 

Sales reflect that convenience and drug channels continue strong dollar growth with sales up six percent while grocery is growing at half the rate with a 2.9 percent increase. Drug and convenience summary data also indicates that units are flat vs. year ago which could point to less cost inflation in those channels.

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