June 27, 2012
Late Easter Holiday Timing Blurs April and May Confectionery Sales Figures
Due to Easter shifting from April 8th in 2011 to April 24th in 2012, it is vital to consider the monthly reporting for both months combined rather than independently to avoid skewed results. Thinking ahead to the next Easter holiday, keep in mind that the holiday will fall significantly earlier on March 31. Make plans early to ensure exceptional sales excellence. NCA will offer a webinar on merchandising and promotion success strategies around the early Easter holiday in the coming months.
View a comprehensive season review of the 2012 Easter holiday.
NCA Members and Trade Partners:
View May 2012 Report