March 1, 2004
Retail Sales Summary
|Distribution Channel||% Change vs. Year Ago|
|Retail Drug Stores||-3.3%|
|Mass Outlets Excluding Wal-Mart||-0.2%|
|Estimated Food, Drug, Mass & Wal-Mart||-1.4%|
*It has become more difficult to establish a firm sales figure for holiday candy sales since IRI stopped reporting scan data for the U.S.’s largest retailer Wal-Mart. Below, we report on Christmas sales by channel and make an estimate on Christmas sales at Wal-Mart.
Christmas candy sales slipped 1.4 percent as a result of the shorter sales period between Thanksgiving and Christmas in 2003. A more compact selling season for Christmas candy continues as a trend for retailers. Once again, the four-week December sales period posted stronger sales than the early December and November sales period. This is a continued trend of consumers putting off shopping until the last two weeks before Christmas. Click here for Consumer information on Seasonal Confectionery Holidays