Valentine's Day 2003 Sales Summary
May 1, 2004
Retail Sales Summary
|Distribution Channel||% Change vs. Year Ago|
|Retail Drug Stores||-4.0%|
|Mass Outlets Excluding Wal-Mart||-8.3%|
|Estimated Food, Drug, Mass & Wal-Mart*||-5.3%|
*It has become more difficult to establish a firm sales figure for holiday candy sales since IRI stopped reporting scan data for the U.S.’s largest retailer Wal-Mart. Since that time IRI has projected sales based upon Wal-Mart consumer scan data but this data has continuously under-reported seasonal sales. NCA therefore has delved deeper into the distribution channel category reports for seasonal candy sales.