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Valentine's Day 2003 Sales Summary

May 1, 2004

Retail Sales Summary

Distribution Channel% Change vs. Year Ago
Food Outlets-9.7%
Retail Drug Stores-4.0%
Mass Outlets Excluding Wal-Mart-8.3%
Estimated Wal-Mart*-1.1%
Estimated Food, Drug, Mass & Wal-Mart*-5.3%

*It has become more difficult to establish a firm sales figure for holiday candy sales since IRI stopped reporting scan data for the U.S.’s largest retailer Wal-Mart. Since that time IRI has projected sales based upon Wal-Mart consumer scan data but this data has continuously under-reported seasonal sales. NCA therefore has delved deeper into the distribution channel category reports for seasonal candy sales.