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Halloween 2002 Sales Summary

December 1, 2002

NCA estimates that overall Halloween confectionery sales were flat with sales off 0.4%. Chocolate candy sales increased 4.1% and non-chocolate candy sales declined 7.2% for the Halloween sales period.

IRI indicates that drug store sales of Halloween candy increased 5.3% while supermarkets declined 0.4% and mass merchants and Wal-Mart sales indicated a 2.4% decline.

Sales of Halloween-themed packaged products increased in 2002 after two years of declines. Chocolate Halloween-themed candies increased 21% while non-chocolate increased slightly less than 1%.

Halloween Sales Comparison  

  Chocolate CandyNon-Chocolate Candy Total CandySupermarkets+0.8% -2.3% -2.3%Drug Stores +7.7%+2.2%+5.3%Mass&Wal-Mart +6.7%-14.9%-2.4%Total IRI Stores +4.1%-7.2% -0.4%