Print Share RSS

Halloween 2004 Sales Summary

December 1, 2004

IRI reported a strong 2.4% increase in candy sales for the 2004 Halloween Season. This figure is compiled from a combination of Halloween themed candies, both chocolate and non-chocolate, and fun-size and lay-down bags of chocolate and non-chocolate candies.

Chocolate candy sales increased 4.5% in the Food, Drug and Mass (excluding Wal-Mart) channels while non-chocolate sales declined 2.6%. Halloween themed candies such as candy corn and products with Halloween themed packaging increased one percent in 2004 after declines in 2003, indicating a use of these candies for more parties with Halloween falling on a weekend in 2004.

The drug store class of trade had a very strong Halloween sales period, posting a 4.1% sales increase. Chocolate sales, in particular were quite strong in drug stores, up 8.2%. Supermarkets posted a 1.7% increase in Halloween candy sales and mass merchants increased sales 1.9%.

Halloween 2004 Sales Analysis
Percent Change vs. Year Ago (Food, Drug & Mass excluding Wal-Mart)

Distribution Channel

FD&M

Food

Drug

Mass

Candy Category

% Change

% Change

% Change

% Change

Total Candy

+2.4%

+1.7%

+4.1%

+1.9%

Chocolate Candy

+4.5%

+3.1%

+8.2%

+4.5%

Non-Chocolate Candy

-2.6%

-3.9%

-3.2%

-1.1%

Halloween Themed Candy

+0.9%

-3.8%

-3.4%

+11.4%