March 1, 2005
Retail Sales Summary
IRI reported a three percent decline in candy sales for the 2004 Holiday (Christmas) Season. This figure is compiled from a combination of Holiday themed candies, both chocolate and non-chocolate, and gift box chocolates sold during the holiday selling season.
Gift-box Chocolate candy sales increased 2.0% in the Food, Drug and Mass (excluding Wal-Mart) channels during the month of December. Chocolate Holiday candy declined 3.9% and non-chocolate Holiday candies declined 4.3 during the twelve-week period.
The drug store class of trade had a very strong Holiday sales period, posting a 2.3% sales increase over the entire Holiday sales period. In December, chocolate candy sales, in particular, were quite strong in drug stores, up seven percent. Supermarkets posted a five percent decline in candy sales during the holiday period even though they had a strong growth in gift-box chocolates.
Christmas 2004 Sales Analysis
Percent Change vs. Year Ago (Food, Drug & Mass excluding Wal-Mart)
|Candy Category||% Change||% Change||% Change|
|Gift Box Chocolates||+2.0%||+6.1%||-0.2%||+6.8%|