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Summary of 2004 Sales and Consumption Data (Based on the Dept. of Commerce 311D)

March 1, 2005

The U.S. Department of Commerce Census Bureau released the results of their annual 311D Report for 2004 on July 29, 2005, confirming the strong business climate for confectionery products in the United States.

Confectionery manufacturer dollar sales increased 6.1% in 2004 according to the Census Bureau, while pound sales increased 1.7 when measuring the net shipments of domestic manufacturers’ shipments plus imports less exports. Domestic manufacturers’ shipments grew 5.9% in dollar sales but were off slightly in pounds at -0.8%. Imported candy and gum products grew at a 10.7% rate (pounds) in 2004.

Chocolate candy dollar sales increased 5.6% in 2004 while non-chocolate candy sales grew at a strong 7.5%. Gum sales also had a banner year with a 4.9% increase in dollar sales. Pound shipments were respectively: chocolate candy, -0.1%; non-chocolate candy, +4.6%; and gum, -1.5%.

U.S. Department of Commerce 2004 311D Report

Apparent Consumption2004 $% Increase2004 lbs% Increase
Total Confections$17.8 billion +6.1%6.2 billion-0.8%
Chocolate Candy$10.0 billion+5.6%3.3 billion-1.3%
Non-chocolate Candy$5.4 billion+7.5%2.3 billion+0.5%
Gum $1.9 billion +4.9%0.4 billion-4.3%