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November 4, 2007 Retail Sales Summary Report (Information Resources, Inc.)

November 4, 2007

Information Resources, Inc. – Retail Sales Report as of November 4, 2007

IRI reports a 2.6% increase in 2007 Halloween Candy sales and sales for the most recent fifty-two week period have increased 3.3%. Halloween 2007 marks the ninth consecutive confectionery holiday with an increase in sales. An expected strong Christmas selling season will lead to a strong finish for the year.

Drug Stores and Mass Merchants report stronger than average sales with their fifty-two week confectionery sales increasing 4.5% and 4.8% respectively. Supermarket sales have increased 2.2% in the past fifty-two weeks.

Sugar Free Gum with a 12.9% sales increase; mints, with a 5.6% sales increase; non-chocolate chewy candy, with a 3.8% increase and chocolate candy, particularly bags and boxes greater than 3.5 oz. are leading the way to strong everyday sales.

November 4, 2007 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart












Mass Excluding Wal-Mart




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