December 2, 2007
Information Resources, Inc. – Retail Sales Report as of December 2, 2007
Food Drug and Mass Outlets Information
The initial outlook for confectionery sales for the four-week period ending December 2, 2007 appears to indicate weak sales however, looking at the growth rate of 0.3% for the four week period in historical terms indicated that the small growth increase is positive for this period of late November. In 2006 the category declined 3.1% during this same period.
Fifty two week sales trends remain strong with the confectionery category growing at a 3.3% rate in dollar sales in Food, Drug and Mass outlets. An expected strong December sales period will push the category to finish a very positive year.
Seasonal confectionery sales have been the growth engine over the course of the past fifty-two weeks. Chocolate candy sales, driven by strong seasonal increases plus growth in singles and bagged items, have grown 3.5% for the fifty-two week period while sales of non-chocolate candies have grown 1.0%. Gum sales remain quite strong having grown 7.8% led by sugar-free gum, which has grown 13.3% during the most recent fifty-two week period.
December 2, 2007 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, and Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart