December 30, 2007
Information Resources, Inc. – Retail Sales Report as of December 30, 2007
IRI reports a 2.2% increase in 2007 Christmas candy sales and sales for the most recent fifty-two week period, ending December 30, 2007, have increased 3.7%. Christmas 2007 marks the tenth consecutive confectionery holiday with an increase in sales. In fact, the strong holiday sales in 2007 led the industry to the 3.5% annual sales increase. However, 2008 could prove to be a more difficult year for holiday confectionery sales as Easter falls extremely early on March 23 and the spacing between Thanksgiving and Christmas will be reduced by five days.
Mass merchants had a very strong December, reporting a 7.3% sales increased for the four week period ending December 30 and a 6.5% increase for the 52-week period. Drug Stores reported a modest 0.6% increase for the four week period in December and a 3.9% increase for the year while supermarkets reported 2.1% growth in December and 2.4% for the year. Convenience stores reported a 6.2% increase in annual sales of confectionery and Wal-Mart sales grew 7.3% for the year according to IRI Panel Data.
Sugar Free Gum with a 13.5% sales increase; non-chocolate chewy candy, with a 4.2% increase; licorice with a 3.1% increase; and chocolate candy, up 3.5%, particularly bags and boxes greater than 3.5 oz. are leading the way to strong everyday sales. The real driver however, over the course of the fifty-two weeks, were the seasonal confectionery products.
December 30, 2007 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
FDM Including Wal-Mart
FDM, Wal-Mart & Convenience