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February 24, 2008 Retail Sales Summary (Information Resources, Inc.)

February 24, 2008

Information Resources, Inc. – Retail Sales Report as of February, 2008

Food Drug and Mass Outlets Information
Confectionery sales posted a solid 2.2% increase for the four week period ending February 24, 2008 according to Information Resources, Inc. Dollar sales maintained growth momentum over the latest fifty-two week period as well with a 3.3% increase for the period.
Valentine’s Day sales posted a sales increase for the four week period, however, sales were off slightly for the entire season due to soft sales of Valentine’s Day themed products during the January sales period. A more detailed explanation is below.
Mass merchandisers continue to lead in sales growth over the past fifty-two weeks having increased sales by 5.4% according to IRI. Drug Stores follow posting a 3.6% increase and supermarket sales of confectionery products have increased 2.5%.
Gum sales continue to surge growing 9.3% over the latest fifty-two weeks. Chocolate candy sales have grown 3.0% and Non-chocolate candy sales are up 0.9%. There are a number of sub-categories that are outperforming the overall market but the key growth engine has been seasonal confectionery products.

February 24, 2008 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, and Mass excluding Wal-Mart)

Candy and Gum Sales4 Week12 Week52 Week
Class of Trade% Change% Change% Change
FDM Excluding Wal-Mart+2.2%+2.6%+3.3%
Mass Excluding Wal-Mart+0.6%+4.9%+5.4%

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