April 20, 2008
The April 20, 2008 IRI confectionery industry report reflects the full effect of Easter falling on March 23, the earliest date for Easter since 1913. You will see below in the Retail Sales Summary Chart for confectionery sales that four week sales for the period ending April 20 are off-the-chart terrible when compared to the same four week period a year ago. This is a direct comparison of a four week period without the Easter Holiday sales compared to one with holiday sales in 2007.
So we ask you to focus on the 52 week results for the confectionery industry. As reported in our last industry summary, 2008 Easter sales declined 7.1% compared to 2007. With that in mind, the 52 week sales results indicating a 2.4% sales increase in Food, Drug and Mass outlets (excluding Wal-Mart) indicates a continued healthy growth for the confectionery category. As indicated below, with the inclusion of Convenience Stores and Wal-Mart sales figures, the confectionery category has grown 3.4% over the past 52 weeks.
In all trade channels reported (Food, Drug, Mass, Wal-Mart and Convenience), sales increases are being led by the gum category which has posted an 11.8% sales increase for the past 52 weeks. Chocolate sales have increased 2.6% while non-chocolate candy sales have declined 0.2%. Gum sales are being led by the surging sales of the sugar-free category which posted a 20% increase over the past 52 weeks while regular gum sales declined 10%. In the chocolate sector single candy bar dollar sales have grown 4.7% and Boxes/Bags>3.5 oz. have grown 7.2% reflective of the continued increases in the Everyday Gourmet chocolate sales. In the non-chocolate sector licorice sales are up more than 10% and the soft chewy category is up 6%.
April 20, 2008 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
FDM Including Wal-Mart
FDM, Wal-Mart & Convenience