May 18, 2008
Dollar sales of candy and gum products posted an extremely strong four week period for the period ending May 18, 2008 according to Information Resources, Inc. Sales for the four week period grew a robust 6.3%, an extremely positive growth figure for the period following the early Easter sales period this year.
The growth percentage is indicative of the number of retailers who ran a second major candy and gum promotion in the April – May period. Many retailers ran a second major promotion to compensate for lost sales due to the March 23 Easter date. The strong four week sales increase has helped fifty-two week sales remain strong as well. In spite of a slow Easter sales period, fifty-two week sales of candy and gum products are running 2.5% ahead of last year.
The gum category continues as the growth engine for confectionery posting a 9.7 sales increase in the last 52 weeks. Sugarless gum, up 15.2% during this period, continues to the star category. Chocolate sales have grown 2.0% with strong performance by single bars and the greater than 3.5 oz box and bag category. On the non-chocolate side, licorice and chewy candy continue to grow at a six percent pace.
May 18, 2008 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, and Mass excluding Wal-Mart)
|Candy and Gum Sales||4 Week||12 Week||52 Week|
|Class of Trade||% Change||% Change||% Change|
|FDM Excluding Wal-Mart||+6.3%||+0.4%||+2.5%|
|Mass Excluding Wal-Mart||+12.2%||+0.2%||+3.9%|