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Understanding the Confectionery Consumer

In this section you will gain a greater understanding of today's consumer across key sub-categories of confectionery, including attitudes about health and wellness.


  • Understand the Confections Consumer to Align Strategy and Activation
  • Drive In-store Communications Opportunities by Leveraging Insights about Consumption Occasions
  • Leverage Purchase Occasion Insights to Focus Messaging on Purchasers and Influencers
  • Gain Insights Into What is Motivating Consumers to Purchase Confections

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Consumer Insights

Understanding the Confectionery Consumer - Chocola Sweet Insights - Understanding the Confectionery C Image - understanding the fruit snack consumer
Understanding the Hard Candy Consumer Image Understanding the Mint Consumer Understanding the Confectionery Consumer - Gum Con

Additional Resources


Understanding the Chocolate & Chewy Consumer (PDF)

Understanding the Gum & Mints Consumer (PDF)

Understanding the Candy & Fruit Snack Consumer (PDF)

Seasonal Reviews

Annual Reviews

2013 Custom Research: Confectionery Shoppers & Healthy Lifestyles (PDF)

2013 Partner Research: U.S. Snacking Trends (PDF)

On-Site Education:

Unlocking Growth in Sweets & Snacks (PDF)

Activating Growth in Sweets & Snacks (PDF)

Consumer, Channel & Category Insights - Chocolate