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E5: Maximizing Everyday Business

Sweet Insights - Maximizing Everyday Business

In this section you will learn how to capitalize on day to day business interactions and relationships in ways that help your brand grow.


  • Leverage the significant contributions the everyday confections business has on retailers' growth and profitability.
  • Understand the everyday confections shopper to create better shopper strategies.
  • Simplify and enhance category growth using NCA's E5 principles: experience, emotion, effectiveness, efficiency and environment.


Listen to the webinar and view the slide deck.

User Guide:

This easy-to-read document outlines how to make the most of the information contained in the webinar and white paper.