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Valentine's Day Central

Valentine's Day

St. Valentine's Day has been celebrated on February 14 since 496 AD. While there is a romantic element to the history of Valentine, the day named in honor of him stcandy heartarted as a liturgical celebration, or feast day, in the Roman Catholic Church.

Despite the fact that Saint Valentine was executed for uniting forbidden lovers - and possibly himself fell in the love with the daughter of his jailor (kicking off the whole notion of someone being your "valentine") - the romantic connotation of Valentine's Day didn't immerge until the Middle Ages. By the 18th century in England, February 14 had become a day when people expressed their love for one another by exchanging presents, handmade cards (known as valentines) and, of course, sweets.

Today about 83 percent of Americans are likely to share candy or chocolate with friends, family or that special someone at Valentine's Day.

Whether you receive a beautifully-wrapped box of chocolates from a loved one or you plan to pass out boxes of conversation hearts to everyone you know, Valentine's Day is a good time to keep moderation in mind. Our moderation guides are a handy way to make sure you treat right during this holiday season and any day of the year. For more information on enjoying your candy responsibly, visit the Treat Right section of our website.

 


 

MEDIA - Please contact Jennifer Clark at jennifer.clark@fleishman.com or 202.828.5065.