State of the Industry

From hundreds of small, family-owned businesses to the companies behind some of the world’s most iconic brands, NCA members make honest, authentic, transparent, affordable, fun treats.

  • The overall confectionery market saw moderate growth in 2014
  • Generating an estimated $21.1 billion in U.S. retail sales, chocolate remains the largest sub-category in confectionery
  • With a sales increase of 2.1 percent in 2014, non-chocolate U.S. confectionery sales reached $10.4 billion.
  • Gum generated $3.1 billion in U.S. retail sales in 2014, with sugarless making up 84 percent of all gum sales.
  • Seasonal candy accounts for about 21 percent of annual sales.

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State of Confectionery Retailing

Whether purchased at a supermarket or a ballpark, a sprawling super center or the little shop around the corner, consumers delight in finding their favorite sweet treat and  choosing the right moment to enjoy it.

  • More than 7 out of 10 shoppers buy confections at the same store where they purchase the majority of their groceries.
  • In any given month, 56 percent of Americans purchase candy in a supermarket.
  • More than 40 percent of online candy shoppers have purchased candy from specialty confectionery retailer.
  • Confectionery is a seasonal powerhouse for U.S. retailers, growing nearly 8.5 percent during the Valentine’s Day, Easter, Halloween and Winter Holiday seasons in 2014 over 2013.

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International Business Resources

NCA provides its members with valuable resources to support international business opportunities, to understand international confection markets and trends and to capitalize on U.S. international trade assistance programs.

International Trade Statistic and Regulation Database

• What’s New
• Proposed and Pending Requirements
• Standards of Identity
• Ingredient Allowances
• Packaging and Labeling Requirements
• Trademark Laws
• Other Import Requirements
• In-Country Resources

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Global Market Insights

• International Trends Dashboard
• Total Market Size By Country
• Country Specific Data
• Country & Regional Growth Outlook

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USDA Market Access Program (MAP)

Global Organics earned the Far for Life Social and Fair Trade certification

The MAP matches up to 50 percent of your qualifying marketing and promotional expenses including advertising, sample shipments, public relations, seminars, certain publication expenditures and many trade show-related expenses. Beginning January 2015, more than $2 million in marketing subsidies is available to the confectionery industry for the calendar year.

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