Candy & A Balanced Lifestyle

Always a Treat!

Candy is one of life’s little pleasures and it can even help to promote a sense of well-being. But it is best enjoyed in moderation and as part of a happy, balanced lifestyle. We should all treat ourselves right by focusing first on nutritious foods like fruits, vegetables, whole grains, and lean proteins, and balance calories with regular activity. That’s how to make room in your diet for the sweeter things in life and to enjoy candy in moderation – ideally in portions of 50 to 100 calories a day.

Celebrate with Candy
Valentines Day

Boxes of chocolate, conversation hearts and cinnamon candies. There’s a lot to love about Valentine’s Day. In fact, 83 percent of Americans share candy and chocolate with friends, family or that special someone for the holiday.

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When spring has sprung, it’s time for a visit from the Easter Bunny. A blend of religious and secular observations make Easter one of the sweetest celebrations for candy lovers.


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Halloween is one of the sweetest holidays in the U.S. While the holiday was historically celebrated by Celtic tribes in pre-Christian times, the tradition of dressing in disguises and celebrating with food and drink endures to this day.

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Winter Holidays

From Thanksgiving all the way through New Year’s Day, candy plays a special role in celebrating the holidays that fall late on the calendar.

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Featured Recipe
Halloween Candy Bark

Halloween Candy Bark

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The Story of Chocolate

Your chocolate has a history.

The treat that now lies quietly in its wrapper carries a story of exotic places, long journeys and small families that raise delicate tropical fruit trees.

As you peel back the wrapper, you’re uncovering the cacao tree’s seed—and joining people the world over who have turned to this mysterious food for ritual, medicine and sheer pleasure for the past 4,000 years.

How do the beans in chocolate farmers’ hands become decadent sweets in yours? Let’s explore how chocolate is made…the story of chocolate.

Candy Creations

Candy is delicious, sure! But there are so many additional ways you can celebrate with candy – from candy crafts to holiday decorating. Here are some ideas to get creative with candy.

Gumball Necklaces

These bubble gum necklaces are fun to make and will add a sweet flair to any outfit.

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Candy Wreaths

These wreaths can be made for any holiday. Try the pastel eggs seen here, or use candy corn, conversation hearts, or candy canes. You can also make an everyday wreath with any candy of your choosing.

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Halloween Marshmallow Pops

These spooky, but sweet monster marshmallow pops are super easy to make.

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Related Lifestyle & Candy News

Candy & Lifestyle | Data & Insights | Press Release

Survey Says… Chocolate Is What Americans Want for Valentine’s Day

01 Feb 2017 - WASHINGTON, D.C. (February 1, 2017) – Chocolate and candy are what Americans want most for Valentine’s Day according to a ...

Candy & Lifestyle

Chocolate Brownie Candy Parfaits

24 Oct 2016 - This month we teamed up with Courtney at Sweet Tooth Sweet Life for Halloween. Courtney is a mom, food lover, fitness ...

Candy & Lifestyle | CEO

Parents Are Joining the Candy Industry In Embracing Moderation This Halloween

17 Oct 2016 - This article first appeared on where I will be posting periodic opinion pieces in the future.  Halloween is a festive time ...

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Candy accounts for just a small part of the diet

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As the voice of the confectionery industry, NCA protects and promotes the industry’s reputation in the media and with influencers. We’re helping to create an environment in which your products are celebrated as honest, authentic, transparent and fun treats.


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