Halloween Central


Keep moderation in mind

Since there are so many goodies being handed out on Halloween, it’s a good time to keep moderation in mind. For more information on enjoying your candy responsibly, visit the Treat Right section of our website. Also, be sure to check out our 2016 press release: Parents Discuss Balance and Moderation with Children at Halloween.


Did you know?

  • Each year, about 75 percent of households plan to hand out candy to trick-or-treaters.
  • Chocolate is the clear winner when it comes to Americans’ favorite Halloween candy, with candy corn taking second place.
  • Even parents join in on the trick-or-treating fun—about 70 percent confess to sharing candy from their child’s haul.

Find more Sweet Halloween Insights

Tricks to Enjoy Your Favorite Halloween Treats

Halloween is one of the sweetest holidays in the U.S. While the holiday was historically celebrated by Celtic tribes in pre-Christian times, the tradition of dressing in disguises and celebrating with food and drink endures to this day.

Halloween Traditions

Halloween Fun

Crafts, decor ideas and activities to make your celebration of Halloween even more fun
Download this fun infographic with information about how Americans will celebrate Halloween this year.

Industry figures and percentages