Healthy Eating Research Responsible Food Marketing Report

Contact: Susan Whiteside
(202) 534-1440

WASHINGTON, DC – Healthy Eating Research, a national partner of the Robert Wood Johnson Foundation, has released their Recommendations for Responsible Food Marketing to Children report, focusing on the “identification of food marketing practices and venues aimed at children.” Some key takeaways include: increasing the age cutoff for “children” to 14 (up from 12) and allowing in-store and on-pack cross promotion only for foods that meet nutrition criteria. NCA recognizes that children are a special audience and has set forth responsible marketing guidelines for members to adopt.