Sales, Marketing Execs Join Dancing Deer

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Boston — David Goldman and Katrina Yoken have been appointed vice-president of sales and vice-president of marketing, respectively, at Dancing Deer Baking Co., reporting to President and CEO Frank Carpenito.

With more than 20 years’ experience in sales management at Kellogg Co. subsidiary Kashi Co., Stonyfield Farm, Inc., Plum Organics and Theo Chocolate Inc., Goldman has responsibility for expanding distribution of the company’s lines across all channels.

Yolen joins Dancing Deer’s executive team from The Weetabix Co. Inc., where she managed a portfolio of more than 50 products under its namesake, Barbara’s Bakery and Alpen brands. Previously she was product innovation director for GlaxoSmithKline plc’s European nutrition business before becoming brand manager of Kraft Foods Group, Inc.’s Ritz, Oreo and breakfast foods lines. She has also consulted for Welch Foods Inc. and Tribe Mediterranean Foods Inc.

“Dancing Deer is poised to accelerate growth with enhanced leadership in sales and marketing, and we believe we have that and more with David and Katrina now on our team,” Carpenito says.