American Licorice Company, established in 1914, is a privately-held business and one of the original licorice manufacturers in the United States. American Licorice brings happiness to consumers with its very popular Red Vines® licorice. In 1990, American Licorice was one of the first candy companies to expand intothe sour candy market with the launch of Sour Punch®. In 2010, the company launched Natural Vines®, a premium licorice made from natural ingredients. American Licorice Co. is headquartered in Bend, Ore., and has productionfacilities in Union City, Calif., and La Porte, Ind.
American Licorice takes great pride in supporting its consumers, communities, and associates, and has been recognized for its efforts to promote environmental sustainability. The company is also committed to the health and wellness of its associates, establishing award-winning programs to encourage healthier lifestyles. In 2010, American Licorice was named the Healthiest Employer in Indiana and has won healthy employer commendations in Oregon and California. American Licorice is a member of the Children’s Advertising Review Unit of the Better Business Bureau and has its own policy on responsible marketing to consumers of all ages.
Jennifer Martin, Director of Sales
NCA Board Member
American Licorice makes Red Vines, Natural Vines and Sour Punch Straws.