Impact Confections


Founded in 1981 in Roswell, NM, Impact Confections started out making handmade lollipops in a residential kitchen, wrapped by hand and transported in pickup trucks. Since those humble beginnings, Impact has grown to be a leading independent confectionary company producing a wide range of innovative and traditional candies.

Impact purchased the Melster Candy Company in 2004. Originally located in Cambridge, WI. Melster is a leading producer of Marshmallow candies, taffy and other classic confections. Also in 2004, Impact purchased the WARHEADS Brand. WARHEADS is now the company’s flagship Brand and one of the fastest growing Brands in the Sour segment. Over the past several years, Impact has grown the WARHEADS Brand into many different formats, become a leader in Sour Seasonal confections and has steadily increased distribution in the U.S. and internationally.

In 2012 Impact Confections consolidated its manufacturing into a new state-of-the-art, SQF certified facility located in Janesville, WI.  And in 2016 Impact finalized the company’s consolidation by completing the construction of a new company headquarters at the Janesville site.

Impact continues to add manufacturing capabilities and capacities to meet the requirements of its own products as well as co-manufacturing for other premier companies. Impact is now a leading employer in Janesville, WI and a strong supporter of the local community as well as an active member of the NCA.

Jeffery A. Rome is President & CEO of Impact Confections.

Company Details

Location: Janesville, WI - 5th District


Founded: 1981

U.S. Employees: 200-500

Exports to Other Countries: Yes

Officer: Jeffery Rome, President and CEO

Company Products

Impact confections products
Impact Confections is known for products such as Circus Peanuts, Warheads, and Peanut Butter Kisses.