Jelly Belly Candy Company


Jelly Belly Candy Company traces its roots back to 1869 when Gustav Goelitz began making candy in Belleville, Ill. In 1898, Gustav’s sons formed their own company, which continues to operate today as Jelly Belly Candy Company.

Though the company specialized in mellocremes like candy corn for many years, it diversified its product line in the 1960s, introducing – among other treats – a candy innovation: jelly beans with flavor and color in the center as well as the outside shell. This was the precursor to the Jelly Belly® jelly bean, which debuted in 1976.

Jelly Belly jelly beans became an iconic American candy in the 1980s, helped by President Ronald Reagan who made them a staple in the Oval Office. Jelly Belly jelly beans were also the first jelly bean in space, and today are the world’s top-selling gourmet jelly bean.

Although most well-known for Jelly Belly jelly beans in more than 100 flavors, the company also manufactures more than 50 fine candies, including Organic Jelly Beans and Fruit Flavored Snacks, BeanBoozled® Jelly Beans, candy corn, mellocremes, jells, gummies, sour confections, seasonal sweets and chocolates. The company’s Sport Beans®, a sports performance chew, is popular with athletes and fitness enthusiasts.

The company donates to veteran and military support organizations, numerous charities in the communities in which the company operates, and also sponsors professional athletes, including a professional cycling team.

Today, Jelly Belly products are sold all over the world, and the company remains family-owned and operated by the fourth, fifth and sixth generations of the family. Herman Goelitz Rowland, Sr., a fourth-generation candy man is Chairman of the Board. Mr. Rowland’s daughter, Lisa Rowland Brasher, represents the fifth generation as President & CEO. William Kelley, fourth generation of the family, serves as Vice Chairman. In total, there are 11 family members currently working in the company.

Company Details


  • Fairfield, CA – 10th District
  • North Chicago, IL – 10th District


Founded: 1898

U.S. Employees: 750

Exports to Other Countries: Yes

Lisa Brasher- President & CEO, Herm Rowland-Chairman of the Board

Company Products

Jelly Belly Beans
Jelly Belly Candy Company is known for products such as Jelly Belly® jelly beans, BeanBoozled® jelly beans, Organic Jelly Beans, Candy Corn and other fine confections.