About the Event

How Mediocrity Undid American Shopping

Thursday, August 10 – 1:00 p.m. EDT

Topic: Candy/snack/specialty – In-store marketing
Kristine Martinek – Retail Strategy and Shopper Insights Leader, WSL Strategic Retail

Monthly retail sales reports are consistently painful, and the growth of consumer goods (without auto and gas) has stayed below 1 percent. This session will share insights on how brands and retailers can step in and break this cycle of weak sales by refocusing on the principles that make shoppers excited to browse and buy — respect, fairness, honesty and trust.

Download the presentation recording and deck


Sweet Insights Unwrapped

Interested in learning more about this topic?

Sweet Insights: Unwrapped is a digital learning series aimed at providing our industry with insights and innovations in everything from flavor trends to retail technology. Check out the series program and if you have any questions, let us know!

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Event Highlights

Gain insights on the key trends and drivers of the last year and what to look forward to in the coming year.

COST – $350 (members, expo attendees and qualified retailers are exempt)

The registration fee is waived for dues-paying members of NCA and our retail customers. If you are currently in our database, you will be prompted to login using your corporate email address and password. You can have your password sent to you if you have forgotten it.

Manufacturers, Suppliers and Brokers:
If your company is not an NCA member and you are interested in this webinar and additional benefits NCA membership offers, please contact us. You may also contact us to pay the non-member registration fee of $350.