Sweet Insights: Unwrapped – A Digital Learning Series

June 13 – September 26, 2018 | Wednesdays at 1 p.m. ET
Free for Sweets & Snacks Expo Registrants and NCA members. $350 per session for non-members


Join NCA this summer as we host a digital learning series addressing industry trends and opportunities that will grow your business. Sweet Insights: Unwrapped will dive deeper into trends and topics highlighted during the 2018 Expo. This year’s series offers eight different events between June 13 and September 26. Each webinar will take place on a Wednesday at 1 p.m. ET.

If you have any questions, please contact VJ Mayor.

 

June 13 | 2018 State of the Market: Candy and Snack

Larry Levin, Executive Vice President Consumer and Shopper Marketing, IRI
Sally Lyons-Wyatt, Executive Vice President & Practice Leader IRI

This webinar highlights the most current performance, insights and trends for candy and snacks combined with a look forward to opportunities to grow each category.

Download presentation recording and deck


 

June 27 | U.S. Shopper Insights Benchmark Study: Do’s and Don’ts of Investing in Shopper Insights

Phil McGee, President, Decision Breakers

Get a clear picture of the “state of shopper insights” and an understanding of how to unlock its full potential. This webinar will give retail and manufacturer practitioners visibility to best practices in their field and will be a useful tool for all companies to benchmark their own performance and practices relative to peer companies.

Download presentation recording and deck


 

July 11 | Converting Inspiration to Measurable Action

Arthur Sevilla, Head of Vertical Strategy, Pinterest

Pinterest guides consumers through the shopping journey from the first moment of inspiration to the final purchase, meaning retailers can reach shoppers much earlier in the decision-making process. Attendees will learn about the future of discovering products along with some powerful insights into the future of shopping.

Download presentation recording


 

July 25 | The “Why” Behind What We Buy

Curt Munk, Sr. Vice President, Marketing FCB Red

This informative webinar is about understanding the deeper motivations that guide product choice and how manufacturers, retailers and agencies need to think well beyond the intrinsic of product performance and start connecting to who consumers and shoppers really want to be with their purchase.

Register


 

Aug 8 | The Snacking New World Order

Jordan Rost, Vice President Consumer Insights, Nielsen

Explore the truths about snacking occasions to engage new buyers and how retailers can turn competitive threats into collaborative opportunities for growth.

Register


 

Aug 22 | 2018 State of the Market: E-Commerce for Candy, Snacks and Specialty

Mike Black, Vice President Marketing, Profitero

E-commerce is driving disruption and unlimited opportunity for candy, snack and specialty manufacturers and retailers. This webinar highlights the latest trends as well as the five essentials for success in the e-commerce world.

Register


 

September 5 | Engaging Treats and Snacks Shoppers Across the Path to Purchase

Larry Deutsch, Executive Vice President and General Manager, Blue Chip Marketing

Today’s omnichannel retail landscape shifts every day, from Amazon’s ownership of Whole Foods to multi-generational usage of social media and mobile for purchase decisions. In this exploding digital universe, brands and retailers must learn how shopper marketing still has the power to drive sales, engage shoppers and complement other marketing initiatives to achieve transformational growth.

Register


 

September 26 | NCA Sweet Insights: S5 – Principles for Winning Seasons

Larry Wilson, Vice President of Industry Affairs, NCA

Seasonal sales continue to grow faster than the rest of the confectionery category. This webinar will help you optimize your seasonal sales by sharing the secret sauce for maximizing traditional seasonal sales as well as gaining incremental sales on new and untapped opportunities.

Register

 

Gain insights on the key trends and drivers of the last year and what to look forward to in the coming year.

The registration fee is waived for dues-paying members of NCA and our retail customers. If you are currently in our database, you will be prompted to login using your corporate email address and password. You can have your password sent to you if you have forgotten it.

Manufacturers, Suppliers and Brokers:
If your company is not an NCA member and you are interested in this webinar and additional benefits NCA membership offers, please contact us. You may also contact us to pay the non-member registration fee of $750.