Thursday, June 1, 2017 at 1 p.m. EDT
The Easter selling season was significantly longer this year, with fully two extra weeks between Valentine’s Day and Easter Sunday compared with 2016. Will this positively impact the sales performance with additional opportunity for gifting, baking, crafting, activities and extended execution throughout the period?
NCA will examine sales growth of the period as well as just the seasonal items and how merchandising and advertising contributed to the season’s performance. The review takes an in-depth look at seasonal chocolate and non-chocolate, as well as the biggest channels of food, drug and mass.
Participants will also come away with insights for 2018 seasonal planning.
VP, Industry Affairs
National Confectioners Association
Wilson joined NCA to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past three years. Wilson has diversified experience of over 30 years in consumer packaged goods including manufacturer and broker interaction. He has led the creation and activation of consumer, shopper and insights-driven category and brand plans. Prior to his role with NCA, Wilson served in a variety of roles including Corporate Director of Category Management at Campbell’s Soup.
Check out the 2016 Easter Sales Review to learn more about the valuable information that is included in this presentation:
Gain insights on the key drivers of the 2016 Winter Holiday confectionery season.
The registration fee is waived for dues-paying members of NCA and our retail customers.
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Are you a Manufacturer, Supplier or Broker?
If your company is not an NCA member and you are interested in this webinar and additional benefits NCA membership offers, please contact us. You may also contact us to pay the non-member registration fee of $300.
Are you a consumer?
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