Farmingdale, NY — Mini Cookie Stash Cookie Butter Cookies — a new take on popular European snack speculoos — made without palm oil, GMOs or nuts are being introduced by Belgian Boys LLC.
In addition, the mustache-shaped cookies are made with only natural ingredients, have no artificial flavors and are kosher certified, according to the company. The cookies have 140 calories per serving.
As part of the product introduction, the company is debuting “YOUR — Your Rock It, We Give It” initiative to support charities. Consumers that snap a photo of themselves “rocking the stash” can share the image on social media following Belgian Boys directions to nominate a charity of their choice to receive a portion of the product’s proceeds. Each month the company will announce a winner at belgianboys.com/rock-that-stash.
“We wanted to bring a twist to our national Belgian cookie, the original speculoos,” says Greg Galel, president. “With the introduction of our mustache-shaped cookie butter cookies we seek to involve the consumer and raise awareness for their affiliated charities.”
The cookies are available in one-ounce packs carrying a SRP of 99 cents and five-ct boxes that retail for $4.99. Boxes ship eight per case.