San Bernardino, CA — Country Archer Jerky Co., which recently received a $10 million investment from Monogram Capital Partners, is introducing Hatch Chile Beef Jerky and Citrus Rosemary Turkey Jerky at Natural Product Expo East.
The new items are made with extra-lean and USDA-inspected 100 percent grass-fed beef and antibiotic-free turkey, respectively. With 11 grams of protein, the Hatch Chile variety has a sweet, spicy and smoky flavor, while the new all-natural turkey jerky unites savory and citrus notes with a hint of floral aroma, and has 12 grams of protein, according to the company. The new beef item comes in three-ounce bags, while the turkey jerky comes in 2.75-ounce packs. Both varieties have a SRP of $6.
“Meat snacks are the third largest category of all salty snacks in the United States, and we’re in the midst of a serious resurgence as far as consumer demand is concerned,” says Eugene Kang, CEO & co-founder at Country Archer. “We built Country Archer on a foundation to scale quickly and sustainably — and we’ve demonstrated that we understand and can quickly deliver what modern shoppers are looking for. Premium, real ingredients, clean labels, convenience, and above all, amazing taste. Combined with our bold branding and nimble approach to innovation, we’ve made big moves with key retail partners in the States and Canada, where we launched jerky and meat sticks for the first time this summer.”
The $10 million from Monogram is the third time the private equity firm has invested in the jerky brand and will give Country Archer the ability to expand production at its Southern California facility, according to Kang.