Chicago — Caramel blondie, carrot cake and lemon blueberry poppy seed are being added to the Baked Chewy Bars line from Enjoy Life Foods.
The bars are made in a nut- and gluten-free factory and contain the proprietary Pure Life Balanced Dry Blend, which features hulled sunflower kernels, cassava flour, white pearled-grain sorghum flour and quinoa flakes, the company reports. In addition, the items are Non-GMO Project verified, kosher, halal and free from the eight major allergens.
“The foundation of our brand is to give millions of people with food allergies quality products, but it’s equally as important that our offerings are delicious with knockout flavors that today’s shoppers will gravitate toward,” says Joel Warady, chief sales and marketing officer at Enjoy Life Foods. “Our new Baked Chewy Bars are crafted with innovative ingredients that are perfect for the health-conscious consumer, and the authentic flavors are great options for breakfast, a mid-day snack or a post-dinner indulgence.”
Packs holding five 1.5-ounce bars have a SRP of $4.29 and ship six per case.