Jelly Belly Extends Krispy Kreme Line With Tins, Pouches

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Fairfield, CA — Tins shaped and decorated to resemble doughnuts and reclosable pouches have been added to the award-winning Krispy Kreme jelly bean line, Jelly Belly Candy Co. reports.

Flavors in the line include Original Glazed, Chocolate Iced with Sprinkles, Cinnamon Apple Filled, Glazed Blueberry Cake and Strawberry Iced.

Hitting shelves in September, the one-ounce tins’ design was inspired by chocolate iced with sprinkles doughnuts, and feature embossed sprinkles and a window to showcases the jelly beans, according to the company. Shipping in 24-ct cases, tins have a SRP of $3.49.

Reclosable pouches, which were designed for sharing, feature branding from the iconic doughnut chain and Jelly Belly’s logo, the candymaker reports. With a SRP of $6.99, they ship six per case.