Philadelphia — Tastykake Scoop Shop Cookies and Crème mini donuts are the first products to launch as part of a partnership between the Flower Foods, Inc. brand and Philadelphia favorite Bassetts Ice Cream Co.
The ice cream-inspired baked items blend one of the brand’s top-selling product types with a proven and popular ice cream flavor, the CPG company reports. The cookies and crème item is the first phase of the partnership, with a Mint Chocolate Chip cookie sandwich slated to debut in April.
“The Tastykake team cannot wait to share the Scoop Shop line with our sweet loving fans,” says Ashley Hornsby, brand manager. “For more than a year, our bakery team has dedicated themselves to developing this line to help ‘Make Happy Happen’ for our consumers.”
The new mini donuts are available in 9.5-ounce bags, which have a SRP of $2.99, and six-ct single serve packs that have a $1.79 SRP.