Wholly Wholesome Launches Line Catering to Food Allergy Sufferers


Wholly Wholesome, an all-natural, frozen baked goods manufacturer, is launching the line MetaBall to serve consumers who suffer from food allergies with an energy bar alternative. The bite-size balls come in four varieties: Apple Pie, Chocolate Brownie, Mixed Berry and Chocolate Cherry. They are free from the eight top allergens and sesame, according to the company.

“We’re excited to introduce MetaBall to shoppers who are passionate about balanced nutrition yet don’t want to sacrifice taste and texture,” says Doon Wintz, president. “For those seeking plant-based nutrition, MetaBall provides on-the-go convenience.”

According to the company, the balls contain 10 grams of plant-based protein per serving and a full amino acid profile. Whole grain oats provide complex carbohydrates at a 3:1 ratio of carbs to protein ideal for muscle development and repair. All ingredients are gluten-free, non-GMO, vegan and Kosher.

The product carries a SRP of $2.79 and ships in 10-ct cases.