- Chocolate sales represent 75 percent or more of Valentine’s Day candy purchases.
Sweets for the Sweet:
- Americans overwhelming prefer chocolate (69 percent) to flowers on Valentine’s Day (31 percent), but women are little more divided on the issue with 59% preferring chocolate compared to the 83 percent of men who would rather have chocolate than flowers.
- Caramels are the most popular flavor in a box of Valentine’s Day chocolates (with 34 percent of respondents choosing them as their favorite). Chocolate-covered nuts scored high as well with 24 percent of the vote. Coming in with fewer, but just as devoted, fans are chocolate-filled (13 percent), cream-filled (13 percent) and coconut (10).
Red and White and Pink All Over:
- When buying seasonal candy/chocolate, nearly 65 percent of us believe it should feature seasonal packaging and colors, such as red and pink for Valentine’s Day.