70% Of U.S. Shoppers To Give Candy, Chocolate This Valentine’s Day


Washington — An NCA survey reveals that 70 percent of U.S. consumers are planning to give chocolate or candy this Valentine’s Day, sharing with one to three loved ones.

In addition, 94 percent of Americans say they want chocolate and candy for the holiday, making it the most desired gift, the Association reports. Valentine's Day infographic

While shoppers are making plans to give confections for the holiday, more than 40 percent of consumers say they buy themselves a box of chocolate celebrate. The survey also found that women are more likely to treat themselves than men, and millennials under the age of 30 will buy for themselves more than any other demographic.

“Candy plays an important role in helping people celebrate special occasions like Valentine’s Day and is enjoyed as a treat year-round,” says John Downs, NCA president and CEO. “Consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy two to three times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day from confectionery items.”