85% Of U.S. Shoppers Plan To Alter Buying Habits Because Of COVID-19


New York — Market research company GfK SE reports 85 percent of U.S. shoppers expect to change their purchase behaviors as a result of coronavirus (COVID-19). Adjustments include preparing food more often, shopping during non-peak hours, relying on ecommerce more, and postponing or canceling personal service appointments.

The findings are based on a nationally representative survey conducted March 17 and 18, GfK reports. The survey also uncovered U.S. shoppers’ plans to spend more on essential items such as cleaning products, canned goods and bottled water in the coming weeks.

In fact, there was a 20 percent increase in the number of U.S. shoppers who are stocking up on non-perishable food items now compared to the last survey conducted by the market research company.

The impact of the virus will also resonate long-term, according to GfK. The researcher notes consumers are watching how companies conduct themselves during the crisis, which will influence whether they do business with a brand or retailer in the future.