Toronto — The annual Advantage Report Global Travel Retail study found Lindt & Sprüngli Travel Retail division to be among the leading category suppliers for the channel, according to the candymaker. The study was conducted by Advantage Group International, Inc.
The annual report, which is based on qualitative and quantitative research, had more than 384 key stakeholders from 87 retailers evaluate the performance of their suppliers, according to Lindt.
The company received top scores in seven performance areas, and was ranked number one in the Americas and Middle East regions, second in Europe and third in Asia Pacific, the candymaker reports.
Peter Zehnder, head of the Lindt & Sprüngli’s global duty free division, says: “It is a great honor to be recognized as a best-in-class confectionery supplier for the travel retail channel by the Advantage Report. We take great pride in producing our exquisite, premium chocolates that appeal to all passengers, while supporting these with innovative, eye-catching marketing campaigns that encourages footfall to the confectionery aisle and grows sales for travel retailers. Travel retail is a vital part of our business and we will continue to invest in this important market going forward.”