Cincinnati — In addition to a special birthday cake variety, Perfetti van Melle USA Inc. celebrated 30 years of the Airheads brand with a special event in its hometown at Cincinnati’s Smale Riverfront Park this past weekend.
The occasion featured product giveaways, live music and food from local vendors, including specially developed Airheads dessert from Tom + Chee, the company reports.
“On behalf of everyone at Airheads, we would like to thank the greater Cincinnati region for being an integral pillar of our success,” said Rachel Finke Chambers, brand director. “Without your support, the last 30 years would not have been possible. We looking forward to celebrating another epic 30 years with our fans, making more memories together and of course more chewy delicious candy.”
In addition to the event, six-ct packs of traditional size Airheads and 10-ct packs of minis hold scratch cards that give consumers the chance to win birthday gifts including hats, gift cards, bikes, iPads and GoPros.
Extending the celebration, NCA staff distributed more than 2,000 packs of birthday cake Airheads at two popular Metro stations in Washington, D.C. this morning in recognition of the brand’s 30th birthday and National Candy Month.