Amazon Captured 18% Of U.S. Online Grocery Market

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Salt Lake City — During 2017, Amazon.com, Inc. had an 18 percent market share of U.S. online grocery sales, ringing up an estimated $2 billion from food and beverages, according to OneClickRetail.com, LLC.

Cold beverages and coffee were the leading categories, followed by snack foods, breakfast items and candy and gum, the ecommerce data measurement and sales analytics company reports.

OneClickRetail highlights three factors that pushed Amazon growth rates beyond 50 percent in its three biggest markets (U.S., UK and Germany): The online giant’s penetration is at an all-time high in North America and Europe, sign-ups for its Prime program hit record numbers during the 2017 holiday season, and Amazon Fresh continues to be available in more locations in the company’s three biggest markets, Japan and is launching soon in Australia.

“The biggest growth driver of late 2017, which will inevitably have a major influence on sales well into 2018 and beyond, is Amazon’s acquisition of Whole Foods,” says Spencer Millerberg, OneClickRetail CEO. He notes the impact is already being felt in the U.S., as traffic to Whole Foods locations increased 25 percent in the first two days after the acquisition announcement.