La Porte, IN — American Licorice Co. is committing to switching all of its plastic packaging to 100 percent recyclable, reusable or compositable materials by 2025, according to the candymaker. The company’s first step in meeting the pledge is the change from PVC plastic resin to PET-based jars from its Red Vines brand.
As part of its promise, American Licorice has joined The Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, which brings together corporations, non-profits and government entities to tackle the issue of plastic waste, the company reports. The candymaker is also partnering with the Organic Sustainable Community’s Packaging Coalition, a group focused on researching and supporting compostable packaging and exploring non-petroleum-based materials. American Licorice anticipates membership will give it insights into packaging options, and also provide a network of like-minded companies and opportunities around sustainable packaging.
“At American Licorice, we are always striving to improve our business practices to have a positive impact on our communities and the natural environment. Sustainability measures and robust reduction efforts have always been a part of our commitment to social responsibility,” says Kristi Shafer, vice-president of marketing. “As another extension of our commitment, we are thrilled to be a part The Ellen MacArthur Foundation and its mission to build a framework to help restore and regenerate the environment.”