Austin, TX — Greg Christenson has been named executive vice-president and CFO for Amplify Snack Brands, Inc., while Craig Shiesley has been appointed COO and president, North America. The hires support the snack maker’s growth plan, as both new employees have proven track records, according to the company.
Christenson has served as CFO of a public company and has extensive experience delivering growth and profitability, maximizing shareholder value, and developing and executing on corporate strategy. Previously he worked for DanoneWave, formerly WhiteWave Foods, Oberto Brands and Kraft Foods Group, Inc.
Bringing 25 years of experience as a CPG executive to his position, Shiesley is knowledgeable in marketing, innovation, general management and international expansion. Prior to joining Amplify, he worked at DanoneWave and S.C. Johnson & Son, Inc.
Tom Ennis, Amplify president and CEO, says: “Greg is a well regarded public company financial executive with significant leadership experience managing all financial and accounting functions, driving business performance. He will be a strong asset to our team and a fantastic business partner. Craig is a talented international CPG executive with a successful track record of transforming categories and creating large scale better-for-you brands across multiple sales channels and geographies.”