Asher’s Promotes Three Key Sales Leaders

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Souderton, PA — Asher’s Chocolate Co. has reorganized its sales department, promoting three key leaders. The retirement of Ed Lomas in March promoted the decision to restructure, the candymaker reports.

Baron McBride is now vice-president of business development, previously serving as vice-president of sales, national accounts. He has been with Asher’s for 20 years, beginning his career as sales manager for the Western U.S. In his new role, McBride will be the primary representative of the company, responsible for development of the candymaker’s sales channels and brand presence.

McBride will work on channel and brand presence in coordination with Lauren Kellock, who has been promoted to vice-president of sales, the first woman to hold the position in Asher’s history. She joined the company in 1991 as a part-time customer service representative, and has since proven herself essential to the company, the candymaker reports. In her new role, Kellock will be responsible for managing the company’s day-to-day sales operation, and overseeing customer service, marketing and product development departments.

Robert English, who has been with Asher’s for 16, has been promoted to director of sales. He will now be responsible for overseeing the company’s local sales team and spearheading all brokerage ventures through Robert Asher Associates, the company reports. He previously served as regional sales representative.

“Asher’s is growing, and we feel these three individuals to be major contributors to that growth. We feel they not only support and broaden our sales department and leadership team, but also strengthen our company as a whole,” says Jeff Asher, president and CEO. “These promotions reflect years of commitment and dedication to Asher’s, and these three professionals represent a combined total of 63 years of service to the company. This, in and of itself, is a distinguishing characteristic of our team that makes us extremely proud.”