Baby Ruth Takes Home 2020 Product Of Year Award


Parsippany, NJ — Ferrero U.S.A., Inc.’s Baby Ruth brand has been voted the 2020 Product of the Year winner within the Candy Bar category, according to Product of the Year USA. The award is voted on by more than 40,000 consumers, according to Ferrero, stating this is the largest consumer survey on product innovation, performed by global research conglomerate, Kantar Group.

Ferrero notes the Baby Ruth brand underwent a revamp and relaunch in 2019, replacing oil roasted peanuts with dry roasted peanuts, updating the packaging, and removing a food preservative. In addition, the chocolate bar now has a higher ratio of peanuts.

“With so much product innovation happening across the industry, we’re excited to be recognized as 2020 Product of the Year, and hear the overwhelmingly positive reaction from our fans,” says Silvia Borla, vice-president of marketing for Ferrero’s North American chocolate brands. “The overall refresh perfectly exemplifies how we are creating exceptional quality products that answer consumer demand.”

Baby Ruth is available in 1.9-ounce bars with a SRP of $1.39, 3.3-ounce share-size packs with a SRP of $2.09, 2.8-ounce minis packs with a SRP of 99 cents, 10.2-ounce fun size bags with a SRP of $3.78, 19.8-ounce fun size bags with a SRP of $5.78, 10.8-ounce minisze bags with a SRP $3.48, six-ct tray packs with a SRP of 98 cents and 12-ct tray packs with a SRP of $1.96.

The complete list of winning products of the 2020 Product of the Year Award is:

  • AIR CARE | Renuzit Snuggle – Henkel
  • ALL PURPOSE CLEANER | Mr. Clean Clean Freak – Procter & Gamble
  • BREAKFAST | Aunt Jemima Pancake on the Go – PepsiCo
  • CANDY BAR | Baby Ruth – Ferrero USA, Inc.
  • CAR CARE | Rain-X® Silicone Endura™ – ITW Global Brands
  • CAT CARE | Comfort Zone Calming Diffuser – Central Garden & Pet
  • CBD SLEEP AID | cbdMD CBD PM – cbdMD
  • CBD TOPICAL | cbdMD Freeze – cbdMD
  • CHEESE | ALDI-exclusive Happy Farms Deli Sliced Cheese – ALDI Inc.
  • COFFEE | Nice! Premium Vanilla Latte Cold Brew – Walgreens Boots Alliance
  • CONVENIENCE MEAL | Del Monte® Veggieful™ Veggie Bowls – Del Monte Foods, Inc.
  • COOKIE | ALDI-exclusive Simply Nature Coconut Cashew Crisps – ALDI Inc.
  • DISH CARE | Cascade Free & Clear – Procter & Gamble
  • DOG CARE | Rachael Ray™ Nutrish® Smoochies™ – The J.M. Smucker Company
  • FEMININE CARE | Playtex® Sport® Odor Shield – Edgewell Personal Care
  • FOOT CARE | Dr. Scholl’s Stylish Step – Scholl’s Wellness Company
  • FROZEN SNACK | Contadina® Pizzettas™ – Del Monte Foods, Inc.
  • GREEN CLEANING | Art of Green® – AlEn USA
  • GUM | Trident Vibes – Mondel?z
  • HAIR CARE | Simply Color by Schwarzkopf – Henkel
  • HEALTH SYSTEMS | Omnipod DASH™ Insulin Management System – Insulet Corporation
  • IMMEDIATE RELIEF | Alka Seltzer Cool Action Heartburn Relief Gum – Bayer Consumer Health
  • LAUNDRY BOOSTER | Downy Wrinkle Guard Procter & Gamble
  • LAUNDRY PACS | Tide PODs 2.0 Procter & Gamble
  • LIQUID LAUNDRY | Tide Heavy Duty Liquid Detergent Procter & Gamble
  • NATURAL PERSONAL CARE | Carmex Comfort Care® Lip Balm with Beeswax Carma Laboratories
  • OFFICE SUPPLIES | FriXion Fineliner Erasable Marker Pens – Pilot Corporation of America
  • PET CLEANING | Resolve Urine Destroyer – RB
  • PLANT BASED PROTIEN | ALDI-exclusive Earth Grown Meatless Meatballs – ALDI Inc.
  • SALTY SNACK | Nice! Premium Cashew and Macadamia Nut Blend Walgreens Boots Alliance
  • SNACK CUP | Del Monte® Fruit Crunch Parfait – Del Monte Foods, Inc.
  • SNACK PACK | ALDI-exclusive Park Street Deli Snack Selects Three Pack – ALDI Inc.
  • SPIKED BEVERAGE | BuzzTallz – BuzzBallz, LLC/Southern Champion
  • SPORTS NUTRITION | Vega Sport Protein – Vega™
  • SPREADS | ALDI-exclusive Countryside Creamery Pure Irish Butter – ALDI Inc.
  • SURFACE WIPES | Mr. Clean Magic Eraser Sheets – Procter & Gamble
  • TOOTHPASTE | Crest Gum and Sensitivity – Procter & Gamble
  • VACUUM | HOOVER ONEPWR Cordless Cleaning System – TTI Floor Care North America
  • VMS | One-A-Day Fruit Bites – Bayer Consumer Health
  • WATER |Nice! Premium Icelandic Water – Walgreens Boots Alliance
  • WINE | ALDI-exclusive Quarter Cut Bourbon Barrel-Aged Cabernet Sauvignon – ALDI Inc.