Stoney Creek, Ontario — Bartek Ingredients Inc. is unveiling a new brand identity at IFT Food Expo 2019 as the supplier of malic and fumaric acid marks its 50th anniversary. In addition to the refreshed logo, the company has also invested in its facilities and expanded the leadership team this year.
The new logo maintains its purple color to pay homage to the company’s entrepreneurial roots, according to Bartek, while a logomark was added that represents the suppliers “people, products, processes and customers.”
“At Bartek, we have some of the hardest working people, the highest quality products and the most reliable processes,” says CEO John Burrows. “Every one of our customers benefits from these three facets of our company, and together, they form the full Bartek experience.”
He adds the new logo is “a manifestation of that experience.”