a Bazooka Partners With Sony On ‘Hotel Transylvania’ Promotion - NCA

Bazooka Partners With Sony On ‘Hotel Transylvania’ Promotion

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New York — As part of a partnership with Sony Pictures Animation, Bazooka Candy Brands has launched a brand initiative around Hotel Transylvania 3: Summer Vacation, which opens July 13, that includes TV ads tied into the movie and retail displays that highlight the online Hotel Transylvania game Deck Dash on candymania.com.

Additionally, limited-edition products featuring graphics from the film will be available in brands including Ring Pop, Baby Bottle Pop, Juicy Drop Pop and Ring Pop Gummies, according to the company.

“We are always looking for new ways to bring edible entertainment to life, and this collaboration with Sony Pictures Animation and Hotel Transylvania 3: Summer Vacation is a perfect fit,” says Sidra Riaz, Bazooka brand manager. “Our products are a great way to bring the fun loving and hilariously silly characters to life.”